Because URBN recommends applying to only one internship, don’t choose based solely on which title sounds the most exciting. Think about the work you can already demonstrate.

Choose Buying if your strengths are product, trend research, retail math and commercial decision-making.

Choose Merchandising if you’re interested in product storytelling, e-commerce and how assortments are presented to the customer.

Choose Planning & Allocation if you enjoy numbers, inventory, forecasting and analyzing product performance.

Choose Brand Marketing if your interests span campaigns, influencers, digital marketing and broader brand strategy.

Choose Social Media if your strongest experience is in content, creators, platforms and community growth.

Choose Brand Partnerships if you’re drawn to collaborations, outreach, experiential marketing and relationship-building.

Choose Photo Studio if your skills are in photography and creative production.

Choose Styling if you want hands-on experience building the visual story around product and working on set.

Choose Apparel Design if your portfolio is strongest in garment design and collection development.

Choose Print, Craft & Textile Design if your strongest work is in print, pattern, textiles or surface design.

The strongest application is likely to be the one where your resume, portfolio or project can already provide evidence that you belong in that particular function.