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Tommy Hilfiger is Bringing His Signature ‘American Cool’ Back to NYFW

tommy hilfiger returns to nyfw
CREDIT: TOMMY HILFIGER

Tommy Hilfiger Returns to NYFW This February 2024

Tommy Hilfiger, the legendary American fashion designer known for his classic, cool, and preppy aesthetic, is making his long-awaited return to New York Fashion Week on February 9th. After being absent from the official NYFW calendar for several seasons, Hilfiger will present his Fall/Winter 2024 collection with a runway show that promises to capture the essence of “Classic American Cool” with a modern twist.

The show, taking place at an intimate yet landmark New York City venue, will showcase Hilfiger’s latest creations for both men and women. According to a recent press release, the collection and show will “represent a modern-day expression of Classic American Cool through the eyes of the ultimate American dreamer.”

That American dreamer is none other than Tommy Hilfiger himself. Although he now boasts a multi-billion dollar global fashion empire, Hilfiger started out in the 1960s as a young upstart designer fresh out of high school with nothing more than a dream of making it big in the cutthroat New York fashion world. He took inspiration from both the bold confidence of New Yorkers and preppy Ivy League style to launch his eponymous brand. Through decades of innovative design, landmark marketing campaigns, and strategic collaborations, Hilfiger made his American dream a reality.

And New York City itself has remained an enduring inspiration for the designer over his prolific career. “New York City taught me to dream big,” Hilfiger reflects. “As a young designer it was the birthplace of my vision. The pulse of the city, its culture of confidence and openness, has fueled the brand since the very beginning.”

It’s this synergistic relationship between the designer and his hometown that Hilfiger plans to celebrate and explore with his NYFW comeback show. “I’m excited to translate this feeling onto the runway with a signature Tommy twist that’s become our calling card through the decades,” he says.

While full details about the Fall/Winter 2024 collection remain under wraps until showtime, Hilfiger promised a return to his design roots with modern updates. If past collections are any indication, we can expect and freshly interpreted mix of preppy plaids and stripes, nautical themes, and all-American casualwear rendered in elevated fabrics and silhouettes. The brand’s signature red, white and blue color palette will likely make a strong showing.

The set design and overall vibe of the show will also pay homage to Hilfiger’s early days in New York City. “There will be so many little hidden gems and fun throwback references to my beginnings as a designer that longtime fans will really appreciate,” Hilfiger hinted.

The return to NYFW marks an exciting new chapter for the 77-year-old designer, whose innovation and influence continues to shape the global fashion landscape. While he’s shown internationally in recent years, Hilfiger feels the time is right to bring his latest vision back to the New York runways that first launched his meteoric rise to fame.

His comeback will no doubt be one of the most anticipated events of the Fall 2024 shows. As one of the foremost authorities on American style, Tommy Hilfiger showing in New York once again feels both fitting and long overdue. 

Official Press Release

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