The Skims x Swarovski Collab Brings Crystal Couture to the Masses
Kim Kardashian’s wildly popular shapewear line Skims has teamed up with renowned Austrian crystal company Swarovski for a glitzy holiday collection that brings sparkle and shine to everyday fashion. Announced just in time for party season, the limited-edition collab makes the dazzling allure of crystals accessible for all with embellished loungewear and intimates.
Fans can expect a range of curve-hugging, ultra-comfortable Skims basics elevated by Swarovski’s signature sparkle. Iconic styles like the Fits Everybody collection and Soft Lounge line get reimagined with light-catching crystal adornments. Intricately embroidered crystals appear on bralettes, thongs, leggings, dresses and more.
By merging the comfort and inclusivity of Skims with Swarovski’s luxury aesthetic, this partnership brings crystal couture into the mainstream. No longer reserved for red carpets and black-tie affairs, these everyday crystal-infused essentials make a glamorous statement without sacrificing comfort.
According to Kim Kardashian and Swarovski creative director Giovanna Engelbert, the collaboration is all about empowering people to embrace their individuality and creativity. Indeed, the goal has always been providing solutions that enhance women’s confidence. Swarovski, a historic brand worn by style icons like Marilyn Monroe, brings a similar ethos of fearless self-expression.
Founded in 1895 by Daniel Swarovski, the brand has long been associated with old Hollywood glamour. Swarovski crystals adorned the stages of Ziegfeld Follies and the big screens of classic cinema. Today, Swarovski aims to redefine luxury for the 21st century. A focus on innovation and sustainability has led to new technologies like crystal metals and eco-conscious packaging.
The Skims x Swarovski collection brings this spirit of innovation to shapewear and loungewear. Standout pieces include a curve-hugging maxi dress with allover crystal embroidery, a racerback bralette and thong set embellished with crystals, and a cropped hoodie with crystal logos. Choker necklaces, bracelets and hair accessories complete the range with maximalist sparkle.
By merging two powerful brands, this collaboration also celebrates the entrepreneurial spirit of Kim Kardashian. Since founding the iconic brand in 2019, Kardashian has disrupted the shapewear space and challenged beauty standards. Her solution-focused approach to intimates earned Skims a valuation of $3.2 billion in 2022. This latest partnership proves she’s not done dreaming big yet.
Teaming up with an iconic brand like Swarovski signals Kardashian’s ambition to elevate her company into a full-fledged lifestyle empire. But unlike other celebrity collabs that feel inauthentic, this one makes perfect sense. Swarovski’s embellishments organically enhance Skims’ goal of comfort and confidence. And making crystals more accessible fits with both brand’s ethos.
While only time will tell if this partnership extends beyond a single collection, the response so far demonstrates its promise. Fans are thrilled at the chance to own genuine Swarovski crystals without breaking the bank. And influencer marketing will surely drive even more buzz. Coming on the heels of Skims team-ups with high-profile brands like Fendi and Kate Moss, this unique collaboration cements Kim Kardashian as a marketing powerhouse.
As we enter the holiday season, the limited-edition collection will undoubtedly fly off digital shelves. Both brands excel at creating viral moments and generating hype. Modeling the collection herself alongside friends like Olivia Pierson makes this release feel like an exclusive club celebrating glamour. And by bringing crystals into everyday loungewear, Kardashian is once again expanding what feels possible for her brand.
So for anyone seeking to sparkle and shine this season, look no further than the Skims x Swarovski collaboration. Dripping in light-catching crystals, these pieces bring statement glamour to low-key looks. At last, Swarovski’s luxury aesthetic is available to the mass market—all thanks to Kim Kardashian’s uncanny ability to make sprinkling crystals on leggings feel totally natural. This holiday season, get ready to shine brighter than ever before.
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