Moncler Grenoble brings luxury to the slopes of Switzerland.
Deep in the snow-covered forests of St. Moritz, Switzerland, luxury performance brand Moncler brought its glamorous international community together to unveil the Moncler Grenoble Fall/Winter 2024 collection on the runway for the first time. Moving from intimate presentations to dazzling showcases, Moncler converged peak luxury with peak performance against the striking backdrop of the Engadin valley.
Staying true to its roots in mountaineering while advancing ultra-chic style, Moncler’s high-performance sub-label married utility and allure in vibrant uniforms destined for the slopes. The spectacle of a runway show guided a star-studded audience including Anne Hathaway, Kate Moss and Shaun White to snow-capped summits in frigid temperatures to experience the collection’s alpine magic firsthand.
Immersed in the wilderness yet cosmopolitan as ever, the FW24 collection embodied the glamour and grit of apres-ski, harmonizing insulating classics and statement pieces perfect for descending the mountains in style.
Kicking off the 91-look collection were pristine white insulating garments with belted accents and tan leather details, puffed outerwear and athletic straight-leg pants and accessories ready for the elements. Shearling and wool patchwork styles brought warming texture alongside graphic knits and prints incorporating Swiss cross and diamond motifs with bold black, red and white color blocking.
Decorative statement jackets and yeti-esque fur boots with exaggerated volume grounded the offering in tactile drama, while snatched waists, billowing sleeves and calves and cinched belts brought feminine silhouettes into focus. The variety of textures, colors, volumes and silhouettes came together in perfect synchronization.
Destined for high-velocity mountainside adventures, function underscored each look’s ornamentation. Strategic quilting, PrimaLoft insulation, water-repellant and breathable fabrics, snap closures and stealth wealth details discreetly harbored high performance. Removable Bib pants, goggles, helmets and backpack styles reinforced practicality.
Simultaneously fortified and refined, embellished and elemental, the FW24 collection crystallized the essence of apres-ski chic. Moncler Grenoble once again delivered the pinnacle merging of luxury and function, guaranteeing A-list clientele stand out while staying cozy on the slopes.