Miu Miu's Holiday Campaign is Here With Classic Styles and New Collaborations
This holiday season, Miu Miu is inviting us into an intimate, glamorous world with its new seasonal campaign. Starring Emmy-winning actor Emma Corrin, the images unveil a chic collection that masterfully blends vintage allure and modern versatility.
The rich setting of the new campaign provides the perfect backdrop for Miu Miu’s elegant lineup. The campaign highlights the juxtaposition of textural tweeds and organza adorned with crystals.
Leather, cashmere and jersey add luxurious touches – each piece flowing seamlessly into the next. This balance of materials creates silhouettes that are at once vintage-inspired yet distinctly contemporary.
Reinventing Classics with Playful Twist
The collection reimagines classics like pencil skirts and tailored jackets. Silhouettes range from micro-minis to knee-lengths, overlapping and layering in clever new ways.
Cardigan styles take on whimsical proportions when paired with delicate lingerie peeking through. The interplay borders on naughty and nice, finding power in revealing a touch more skin.
Peacoats, robes, and knee-high boots ground the more risqué lace bralettes and briefs. This inventive layering enables a woman to be both refined and daring within the same look.
The campaign highlights the collection’s spirit of reinventing tradition with a playful wink. Miu Miu once again proves that elegance doesn’t need to be stuffy or conservative.
Emma Corrin – The Modern Miu Miu Woman
The house found the perfect campaign star in Emma Corrin, who shot to fame playing Princess Diana in The Crown and has modeled for the Italian label since 2020. The British actor has quickly become a muse for Miu Miu with her sophisticated style and captivating screen presence.
The 26-year-old represents a generation that refuses to be defined by old-fashioned rules. Corrin herself identifies as non-binary, using she/they pronouns.
This makes the star an ideal fit for Miu Miu’s celebration of femininity beyond labels. The campaign places Corrin in both traditionally masculine and feminine attire, subverting traditional boundaries.
Vintage Glamour Meets Contemporary Cool
In many ways, Miu Miu is the vintage lover’s contemporary label. Creative director Miuccia Prada has always played with reinventing looks from decades past within a modern context.
This holiday collection stays true to the brand’s flair for paradoxes. Pieces reference the 1950s and 60s, but feel utterly fresh and innovative.
The campaign also introduces Miu Miu’s first collaboration with Polaroid on a custom instant camera. The retro camera gets updated with the house’s logo adorning the strap.
Emma Corrin flawlessly models the breadth of the collection’s elegance. Each image invites us into Miu Miu’s glamorous world, where heritage meets innovation and creativity knows no bounds. The holidays call for the joy of feeling authentically you – however you choose to express that.
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