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Mary Katrantzou Becomes Bvlgari’s First-Ever Female Creative Director

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CREDIT: MARY KATRANTZOU

Mary Katrantzou Named Bvlgari Creative Director of Leather Goods & Accessories

In a groundbreaking move, Bvlgari, the iconic Italian luxury brand, has appointed the esteemed designer Mary Katrantzou as its first-ever female Creative Director of  Leather Goods and Accessories. This historic appointment marks a significant milestone not only for the brand, but also for the industry as a whole, ushering in a new era of creative leadership and innovation.

Mary Katrantzou, renowned for her bold and captivating designs, brings with her a wealth of experience and a keen eye for transforming the fashion landscape. Her appointment as Bvlgari’s creative director is a testament to her exceptional talent, her unwavering commitment to design excellence and her ability to push the boundaries of what is possible in the world of luxury fashion.

A natural fit, Mary Katrantzou has collaborated with Bvlgari since 2019, when the brand loaned jewelry pieces for one of her fashion shows. Then, in 2021, Katrantzou and Bvlgari furthered their partnership when she explored the house’s Serpenti motif, one of the brand’s most important emblems.

The designer told Vogue, “It’s a new chapter, and being around a completely different culture than my own company has been so inspiring. The speed with which an idea can be realized and a prototype can be made is extremely rewarding for any creative.”

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CREDIT: MARY KATRANTZOU X BVLGARI

Katrantzou’s Journey to the Top

Born in Athens, Greece, Mary Katrantzou has always been driven by a passion for design and an innate ability to tell stories through her creations. After obtaining a degree in architecture from the Rhode Island School of Design, she went on to pursue a master’s degree in fashion design at Central Saint Martins in London, where she honed her skills and developed her distinctive aesthetic.

It was during her time at Central Saint Martins that Katrantzou’s true brilliance began to shine. Her graduate collection, which featured bold, digitally printed dresses that challenged the traditional boundaries of fashion, quickly caught the attention of the industry. This early success paved the way for her to launch her eponymous label in 2008, and it wasn’t long before she became a rising star in the world of high-end fashion.

Over the years, Katrantzou has continued to push the boundaries of what is possible in fashion, consistently delivering collections that captivate and inspire. Her ability to seamlessly blend technology, art and couture has earned her numerous accolades, including the prestigious British Fashion Award for Emerging Talent in 2010 and the Swarovski Award for Womenswear in 2011.

Katrantzou’s impact on the industry extends far beyond her own label. She has collaborated with a diverse range of brands, from high-street retailers to luxury powerhouses, lending her unique vision and expertise to create collections that resonate with a global audience. Her collaborations with Topshop, Macy’s, and Longchamp, among others, have further cemented her reputation as a true fashion innovator.

Bvlgari’s Bold Leap Forward

Bvlgari’s decision to appoint Mary Katrantzou as its first-ever female creative director is a bold and strategic move that signals the brand’s commitment to innovation and inclusivity. As the luxury industry continues to evolve, Bvlgari recognizes the need to tap into fresh perspectives and diverse talent to remain at the forefront of the market.

Katrantzou’s appointment is not only a win for the brand, but also a significant step forward for the industry as a whole. By entrusting a woman with the creative reins of a prestigious luxury brand, Bulgari is challenging the traditional power structures and paving the way for a more diverse and equitable future in fashion.

In her new role, Katrantzou will be responsible for overseeing the design and creative direction of Bvlgari’s entire leather goods and accessories portfolio, from day bags to evening bags, exquisite high-jewelry bags and the rare one-of-a-kind pieces that set the brand apart. Her unique visual language and her ability to seamlessly blend tradition with modernity are expected to breathe new life into the brand, captivating both longtime Bvlgari enthusiasts and a new generation of luxury consumers.

Mary Katrantzou’s first pieces for Bvlgari will drop later this year, hitting stores sometime in August. The designer will continue to run her London-based brand, traveling to and from Bvlgari’s design HQ in Florence and Rome offices.

The Impact on the Fashion Landscape

Mary Katrantzou’s appointment as Bvlgari’s creative director is a powerful statement that will undoubtedly have a ripple effect across the fashion industry. As a trailblazer and a visionary in her own right, Katrantzou’s influence will extend far beyond the boundaries of Bvlgari, inspiring and empowering a new generation of designers to push the limits of what is possible in the world of luxury fashion.

Her appointment also highlights the growing demand for greater diversity and representation in the industry. By elevating a female designer to a position of such high-profile leadership, Bvlgari is not only making a bold statement but also setting a precedent for other luxury brands to follow suit.

Mary Katrantzou’s unique design aesthetic and her ability to blend traditional craftsmanship with cutting-edge technology are expected to have a transformative effect on Bvlgari’s product offerings. 

As she takes the helm, we can anticipate a renewed focus on innovation, sustainability and the creation of pieces that resonate with a new generation of luxury consumers.

Official Announcement

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