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Lucy Hale Goes Back To Her Roots For JoyRoad Capsule With Max Mara

Lucy Hale Max Mara
CREDIT: WEEKEND MAX MARA

Everything we know about the Lucy Hale x Max Mara Collaboration:

Actress and singer Lucy Hale recently unveiled her first fashion design collaboration with iconic Italian brand Max Mara’s younger Weekend line. Dubbed “JoyRoad,” Hale’s debut capsule collection channels her Southern roots and free-spirited sensibility through Americana-inspired pieces.

A Homecoming For The Memphis-Born Star

In an interview with WWD, Hale described how Max Mara gave her “an open canvas” for creating a themed collection. The Memphis, Tennessee native chose to spotlight her self-described “country girl at heart” background for JoyRoad.

Growing up in the South clearly left a strong imprint on the former Pretty Little Liars star. Though Hale found fame in Los Angeles, she felt drawn to spotlight hallmarks of her childhood like wide open spaces, nature and Western Americana for this special project.

Rugged Americana Touches Define The Capsule

Keeping with Weekend Max Mara’s casual elegance, Hale focused on channeling laidback confidence and freedom through staples like fringe suede pants and a fringed leather jacket. The collection’s Pasticcino bag also receives a playful fringe redesign as a subtle nod to cowboy culture.

JoyRoad’s color palette sticks to classic black and white basics along with earthy neutrals and rich green. The pieces feel at once rugged yet refined, much like Lucy Hale’s understated, approachable off-duty style.

Knitwear makes up a substantial portion of the capsule, including cowl neck sweaters and a patchwork cardigan that evoke cozy camps and cabins. Outerwear like oversized quilted coats and shearling-trimmed jackets convey the feeling of braving the great outdoors Hale connected with growing up.

A Confident Return To Her Roots

Now 33 years old, Lucy Hale reflects on how creating this collaboration let her reconnect with cherished early memories of wide open spaces and rugged self-reliance. She aimed to capture that free-spirited feeling of “being out in nature, being confident in the woman that I am today.”

After years spent in Hollywood’s spotlight, Hale also characterizes JoyRoad as representing “this desire to go home, whether literally or home within oneself.” The capsule allowed her to celebrate how growing up Southern shaped her poised yet approachable, nature-loving personality.

Max Mara has highlighted how Hale focused on creating not just clothes but an entire attitude invoking warmth, familiarly and comfort through JoyRoad. The collection feels like both a sartorial and emotional homecoming.

A Milestone Collaboration For Hale

The Max Mara project also represents a coming full circle career moment for Lucy Hale in the world of fashion. She’s long been a front row staple at Fashion Week and modelling force on her own through campaigns for prestigious brands like Rag & Bone, DKNY and The Kooples.

Now having the chance to design an entire collection for such an esteemed luxury retailer reflects Hale’s maturity and confidence in her personal style. She joins famous faces like Gigi Hadid and Alexa Chung who have all partnered creatively with Max Mara in recent years through its Weekend line.

Yet Hale manages to imbue JoyRoad with a rugged spirit and subtle glamour that feels distinctly true to her Southern upbringing and outlook. She emerges as a rising Hollywood multi-hyphenate with her own polished yet approachable fashion perspective through this special capsule.

JoyRoad’s laidback pieces seem destined for both genuine country girls and urban trendsetters craving Hale’s breezy sensibility. Most meaningfully though, the collection signifies Lucy Hale contentedly coming home to who she’s always been.

Official Announcement.

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