Loro Piana Has 3 NYC Internships Open for Fall 2026. Here's what they each offer:
PR, Digital & E-Commerce or Visual Merchandising? Here’s what each Loro Piana internship actually offers and how to decide which one fits your career goals.
If working in luxury fashion is on your career list, Loro Piana currently has three full-time internships open in New York City across Public Relations, Digital & E-Commerce and Visual Merchandising.
Both put you inside the same luxury Maison. What you’d actually be doing, and the skills you’d walk away with, are very different.
It can be tempting to see a recognizable luxury name and immediately hit apply, especially when several internships open at once. But the company name is only part of the decision. The work you’ll actually be doing, the skills you’ll build and the career path that experience can lead toward matter just as much.
Here’s what you need to know before deciding which Loro Piana internship belongs on your application list.
PROGRAM DETAILS
Public Relations Intern
- Department: Communications & Events
- Location: New York, NY
- Program Type: Full-time internship
- Start Date: September 14, 2026
- Compensation: $20/hour
- Education: Bachelor’s degree required
- Experience: 1–2 years of relevant fashion PR, marketing or events experience, including internship experience
Digital & E-Commerce Intern, Digital Marketing Focus
- Department: Marketing / E-Commerce North America
- Location: New York, NY
- Program Type: Full-time internship
- Start Date: September 1, 2026
- Experience: Prior knowledge and experience across digital, e-commerce and digital marketing
Visual Merchandising Intern
- Department: Design & Creation
- Location: New York, NY
- Type: Full-time internship
- Start Date: Fall 2026
- Education: Bachelor’s degree in progress
- Experience: 6–12 months in visual merchandising, windows, creative or event coordination
First, Who Is Loro Piana?
If you recognize the name but don’t know much about the company behind it, Loro Piana is an Italian luxury Maison best known for exceptional textiles, cashmere and rare fibers.
The Loro Piana family’s history in the wool trade dates to the early 1800s, with the company in its current form founded in 1924. Over time, the business expanded from textiles into luxury ready-to-wear and accessories.
Loro Piana became part of LVMH in 2013, placing it within the world’s largest luxury group alongside Maisons including Louis Vuitton, Dior, Fendi and Loewe.
That context matters when you’re evaluating an internship. You’re getting experience within a global luxury organization while learning the business through a Maison with its own distinct product, customer and brand identity.
Now let’s look at where each of these internships could actually take you.
Public Relations Intern
If you see “fashion PR” and immediately picture press releases, events and pitching stories, this posting gives you a much more realistic look at what happens inside a luxury fashion press office.
The intern supports Loro Piana’s Communications & Marketing team across press monitoring, coverage reporting, samples, editor appointments, databases, events and research.
One of the biggest themes here is organization. You’ll help monitor publications and circulate relevant industry news internally. You’ll support press coverage reporting across print, digital and social. You’ll maintain press, influencer and VIP information.
And then there are the samples. The intern helps track sample inventory, coordinate product movement, manage store consignment pulls, support editor appointments and maintain the PR and Marketing sample closets.
Fashion PR relies heavily on getting the right product into the right hands at the right time. Editors and stylists need samples. Samples move between showrooms, stores, shoots and appointments. Someone needs to know where everything is, where it needs to go next and when it needs to come back.
Learning that system gives you a much better understanding of how fashion PR actually operates behind the scenes.
What I’d Pay Attention to Before Applying
This role isn’t positioned for someone starting completely from scratch.
Loro Piana asks for a bachelor’s degree plus 1–2 years of relevant agency or in-house experience in fashion PR, marketing or events. Internship experience counts, which makes this particularly interesting for a recent graduate who has already completed one or more relevant internships.
They also mention PowerPoint and Excel, plus familiarity with DMR and FashionGPS.
What You’ll Actually Learn
Beyond “fashion PR,” you’re learning how a luxury communications department functions.
That includes press monitoring, earned-media reporting, sample trafficking, database management, editor relations, working with an external PR agency and supporting the operational side of events and communications.
Those skills can translate into future roles across public relations, communications, influencer relations, VIP relations, events and editorial relations.
Is the Loro Piana PR Internship Right For You?
You’d likely enjoy this role if you…
✓ Are interested in fashion communications beyond social media
✓ Are extremely organized and comfortable keeping track of details
✓ Want exposure to press, editors, influencers and VIP-facing work
✓ Don’t mind the operational side of fashion PR
✓ Enjoy research, reporting and relationship management
✓ Already have some PR, marketing or event experience
✓ Could see yourself building a career in communications, PR or events
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Digital & eCommerce Intern
This role supports the North American e-commerce business, with a particular focus on digital marketing, paid media performance and website analytics.
The intern will help track product launches and performance marketing campaigns, support campaign briefing across Meta, TikTok, Google and Pinterest, monitor the U.S. and Canadian websites and analyze e-commerce performance. You’ll also work with global headquarters, creative teams and external agencies.
In other words, you aren’t just asking: What should we put online?
You’re learning to ask: Did it work? What did the customer do? What are the numbers telling us? Where are we seeing opportunities?
That distinction matters if digital marketing is a career path you’re considering.
What I’d Pay Attention to Before Applying
This posting expects some technical knowledge. Loro Piana specifically mentions Excel, Google Analytics or similar site analytics platforms, KPIs, CRM, email and customer segmentation.
They’re also looking for someone who understands e-commerce, user experience, retail trends and digital media and has experience working with third-party digital marketing partners.
You don’t need to be a data scientist, but you do need to be comfortable looking at numbers and using them to understand performance.
What You’ll Actually Learn
This internship gives you exposure to the commercial side of digital marketing.
You could come away understanding how paid media connects to e-commerce performance, how campaigns are briefed and tracked, how brands analyze website activity and how regional teams work with global headquarters.
You’re also building vocabulary and experience around KPIs, site analytics, CRM, customer segmentation, performance marketing and competitive analysis.
Those skills can translate into digital marketing, e-commerce, performance marketing, CRM, digital analytics and omnichannel roles.
Is the Digital & eCommerce Internship Right For You?
You’d likely enjoy this role if you…
✓ Like marketing but also want to understand the business behind it
✓ Are comfortable working in Excel and looking at data
✓ Find online customer behavior interesting
✓ Want to understand paid media beyond organic social content
✓ Enjoy identifying patterns and figuring out why something performed the way it did
✓ Are curious about how a global luxury brand manages e-commerce across markets
✓ Could see yourself pursuing digital marketing, e-commerce, CRM or analytics
Looking for More Internship Opportunities?
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Looking for More Internship Opportunities?
Join 20,000+ aspiring fashion professionals worldwide who have used my free Global Fashion & Beauty Internship Spreadsheet to discover internship opportunities from leading brands across fashion, beauty, retail, and lifestyle.
Updated regularly with new openings, it’s one of the easiest ways to stay on top of internship recruiting.
Visual Merchandising Intern
The newest of the three openings is in Visual Merchandising, and this posting is a great example of why I tell students that VM requires much more than simply having a good eye.
The intern will support special window concepts, pop-ins, pop-ups, collection events, store openings, renovations and the execution of Loro Piana’s brand image across physical spaces.
But look at what sits underneath all of that: Calendars. Vendors. RFPs. Technical drawings. Production follow-up. Logistics. Installation guides. Budgets. Store Planning. Finance.
That’s the work that turns a creative concept into something a customer can actually walk past or experience in a store.
What You’d Actually Be Doing
The intern partners closely with the Visual Operations Manager and supports both global and local visual initiatives. That includes helping coordinate window installations, communicating with vendors, collecting technical drawings, tracking production, updating timelines and assisting with some onsite installation work.
You could also support pop-ins, off-site pop-ups, trunk shows, collection events, store openings and renovations.
One detail I especially want you to notice: you’ll get exposure to the VM budget. The intern helps monitor and reconcile the department’s budget monthly with the Visual Operations Manager and Finance team and may participate in budget revisions.
That is incredibly useful exposure for someone interested in visual merchandising because the higher you move in this function, the more important it becomes to understand how creative ideas work within actual budgets, timelines and operational limitations.
What I’d Pay Attention to Before Applying
This one is clearly geared toward a current student. Loro Piana asks for a bachelor’s degree in progress and at least 6–12 months of experience in visual merchandising, windows, creative or event coordination.
Notice that they include event coordination.
If you don’t have a previous internship titled “Visual Merchandising Intern,” don’t automatically assume you’re out. Look carefully at the experience you do have and whether you’ve worked on installations, events, displays, production, creative projects or other work requiring similar coordination.
What You’ll Actually Learn
You’ll learn what it takes to execute a luxury brand’s visual identity consistently across physical spaces. That means balancing creativity with production, logistics, budgets, timelines and global guidelines.
You’ll also get exposure to several teams beyond VM, including Communications, Merchandising, Logistics, Finance and Store Planning. That cross-functional piece is important. A store window may ultimately look like one creative expression to the customer, but getting it there can require coordination across a surprising number of people.
Those skills can translate into visual merchandising, window design, retail experience, store planning, creative production, events and other experiential areas of fashion.
Is the Loro Piana Visual Merchandising Internship Right For You?
You’d likely enjoy this role if you…
✓ Are visually driven but also highly organized
✓ Like seeing a creative idea become something physical
✓ Enjoy working with spaces, product and brand presentation
✓ Can handle timelines, vendors and logistics alongside creative work
✓ Are comfortable collaborating with several departments at once
✓ Want exposure to windows, pop-ups, events and store openings
✓ Could see yourself pursuing visual merchandising, retail experience or creative production
How to Apply
All three internships are currently listed through LVMH:
PUBLIC RELATIONS
Apply to the Loro Piana Public Relations Internship here.
DIGITAL & ECOMMERCE
Apply to the Loro Piana Digital & E-Commerce Internship here
VISUAL MERCHANDISING
Apply to the Loro Piana Visual Merchandising Internship here
The PR and Digital & E-Commerce internships have September start dates, and none of the three postings currently provides an application deadline. If you’re interested and qualified, I wouldn’t wait to apply.
As always, read the complete employer posting before submitting your application. This breakdown is here to help you understand the roles and decide which one makes sense for you. The employer’s listing should be your final source for application requirements.
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