Industry News

Jacquemus Drops Genius Nike Collab Starring Track Phenom Sha’Carri Richardson

CREDIT: JACQUEMUS

More details about the Jacquemus x Nike Collab:

Parisian fashion label Jacquemus has revealed more details about its hotly anticipated collab with sportswear giant Nike, including a campaign starring lightning-fast American track star Sha’Carri Richardson.

Centered around an impossibly chic handbag that ingeniously incorporates Nike’s iconic Swoosh into the design, the capsule collection features ready-to-wear and accessories for a sporty yet sophisticated fusion of both brands’ aesthetics.

Sha’Carri Richardson Fronts Playful Campaign

In signature Jacquemus style, the collaboration was teased on the fashion house’s Instagram with a joyful orange-hued photo of Richardson swinging their bestselling Le Sac bag, now with a swooping Swoosh integrated right into the leather.

Richardson, one of Nike’s highest profile sponsored athletes, shows off her trademark long white nails and wing tattoo while modeling the bag. The collaboration drops in full this Monday, February 27, according to Jacquemus’ caption.

True to form, the French label kept further details sparse for now. But eagle-eyed fans uncovered more drops on the Jacquemus website, including Le Sac Swoosh bags in black, white and hot pink for $525.

Also displayed are collaborative Nike AF1 high tops with Jacquemus’ name stamped onto the legendary sneaker’s side, as well as T-shirts, pants, hoodies and other accessories ranging from $95 to $240.

Jacquemus Nike Campaign
CREDIT: JACQUEMUS

Two giant brands fuse Utilitarian with high fashion

The news about a possible collaboration between Jacquemus and Nike is creating a lot of excitement. Simon Porte Jacquemus has a talent for teaming up with unexpected brands, making their partnership even better. His recent collaborations with Prada and Salomon mixed his playful French style with their practical designs, creating something unique and exciting.

In this collaboration, Jacquemus aims to bring a touch of Parisian style to Nike’s classic sporty items like the Air Force 1 shoes. At the same time, Nike plans to make Jacquemus’ popular Le Sac bag even more well-known worldwide by adding its casual appeal to it.

If the Le Sac Swoosh bags are any indication, the capsule also reflects Simon Porte Jacquemus’ consistent celebration of confident women. Richardson herself has been outspoken about overcoming obstacles as an unapologetic young Black athlete who remains fiercely herself.

Her one-month suspension in 2021 for marijuana usage caused Nike itself to publicly support Richardson during a fraught time. Now Nike flaunts Richardson as the face of this collaboration, underscoring the alignment between her trailblazing persona and values with both brands’ embrace of diversity and self-expression.

Capsule Builds More Buzz After Viral Haute Couture Show

Coinciding closely with Jacquemus’ latest haute couture extravaganza in Paris, the Nike reveal feels quintessentially buzzy. Les Sculptures debuted last month amid viral fanfare, with Gigi Hadid and Emily Ratajkowski modeling body-hugging gowns and sleek crop tops referencing Greek statuary in an ancient amphitheater setting.

The spectacle summed up what makes Jacquemus unmatched among younger luxury brands for capturing popular imagination. Like his knack for cleverly modernizing haute French girl style, Jacquemus’ Nike alliance reflects an intuitive grasp on hype.

Jean Touitou famously said A.P.C.’s early collab with Nike was so successful because the Swoosh “is a mark that is unambiguous…It plays across boundaries.” Over 15 years later, the Jacquemus x Nike collab seems guaranteed to replicate that fusion of sporty ease with Parisian insouciance—and sell out instantly.

Riding high off his sculpted couture triumph and the announcement of his latest fashion-athletic venture, Simon Porte Jacquemus continues demonstrating his golden touch for blending commercial viability with irresistible vision. For those lucky enough to snag pieces from this almost-assuredly small capsule, Jacquemus x Nike promises to deliver something sportily surreal and sublimely cool.

Shop the collection.

Leave a Reply

Your email address will not be published. Required fields are marked *