Industry Reports Fashionista

Insights from Fashionista’s 2023-2024 Survey Uncovering the State of Industry Salaries

Fashionista salary survey

Breaking Down Fashionista's 2023-2024 Survey One Piece at a Time

In an ever-evolving fashion landscape, understanding the industry’s compensation trends is crucial for professionals seeking to make informed career decisions. Fashionista’s annual salary survey provides a comprehensive look into the earning potential across various roles and fields within the fashion industry. 

From retail and buying to editorial and design, this report offers valuable insights into the factors that influence salaries, including years of experience, location, company size, and demographic factors. With data collected from over 500 industry professionals, this survey serves as a valuable resource for those navigating the complex world of fashion careers.

salary trends based on experience

One of the most significant factors influencing salaries in the fashion industry is years of experience. The survey findings reveal a clear correlation between years spent in the industry and earning potential. Entry-level professionals with 0-2 years of experience reported an average salary of $54,700, while those with 21+ years of experience commanded an impressive average salary of $137,400. This trend highlights the importance of gaining experience and honing one’s skills to maximize earning potential over time.

The survey results also shed light on the variations in salaries across different fields within the industry. For instance, the buying/sales/retail sector emerged as one of the most lucrative, with 28.8% of respondents in this field earning over $100,000 annually. This was closely followed by publicity (13.5%), business (12.6%) and marketing/advertising/events (11.7%).

Gender and Racial Disparities

While the fashion industry prides itself on embracing diversity and inclusivity, the survey revealed concerning disparities in salaries based on gender and racial/ethnic identity. Despite comprising only 8% of respondents, individuals who identified as male reported an average salary of $152,000, significantly higher than the $91,310 average for those who identified as female. This gender pay gap highlights the need for continued efforts to address inequality and promote equal opportunities within the industry.

Racial and ethnic disparities were also evident in the survey results. Respondents who identified as White reported an average salary of $103,020, while those identifying as Asian, Black or African American, and Hispanic or Latino/a/x/e earned averages of $89,890, $83,610, and $81,130, respectively. These discrepancies underscore the importance of fostering a more inclusive and equitable industry that provides equal opportunities for professionals of all backgrounds.

Role Specific Salaries

The survey delved into the average salaries for specific roles across various fields, providing valuable benchmarks for professionals at different career stages. For example, in the retail/buying/sales sector, sales directors reported an average salary of $154,270, while assistant buyers earned an average of $57,750.

In the editorial field, director-level editors commanded an average salary of $109,860, while associate editors earned an average of $61,200. Interestingly, the survey revealed that digital editorial roles tended to pay higher salaries compared to their print and digital counterparts, with an average of $99,500 versus $66,300, respectively.

The survey’s comprehensive analysis offers a wealth of information for fashion professionals seeking to navigate their careers and negotiate fair compensation. By providing transparency into industry-wide salary trends, Fashionista’s report empowers individuals to make informed decisions and advocate for their worth in the job market.


Fashionista’s 2023-2024 salary survey serves as a valuable resource for fashion industry professionals, offering insights into the earning potential across various roles, fields, and demographics. While the survey highlights areas of progress, such as the increasing earning potential with years of experience, it also underscores the need for continued efforts to address disparities based on gender and racial/ethnic identity.

As the fashion industry continues to evolve, embracing transparency and fostering an inclusive and equitable environment will be crucial for attracting and retaining top talent. By arming professionals with data-driven insights, Fashionista’s survey empowers individuals to make informed career decisions and advocate for fair compensation aligned with their skills and experience.

Download your own copy of the report here.

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