Dior’s Pre-Fall Show Set For Iconic Celebration of Fashion Capital Creative Crossroads
Mark your calendars fashion fans – on April 15th, Dior is presenting their 2024 Pre-Fall show with a spectacular runway collection amid the soaring Beaux-Arts grandeur of the Brooklyn Museum’s Great Hall. As a glittering cultural hub showcasing visionary creatives from across eras and genres, New York’s second largest museum provides the perfect stage for Creative Director Maria Grazia Chiuri’s latest artistic statement celebrating powerful influences between two capitals of daring self-expression: Paris and New York City.
This unique Pre-Fall show builds on the house’s recent tradition of taking cruise collections on the road to storied destinations energizing design for each themed collection. Coming on the heels of shows spanning from desert dunes to Hellenic ruins, a return to urban industrial glamour in Brooklyn aims to highlight the kindred spirit between quintessential Parisian refinement with New York edge and eclecticism – as embodied in muses like the legendary Marlene Dietrich.
The actress and trailblazing style icon wears many cultural hats, starting out in 1920s Berlin cabaret before finding fame in Hollywood, then reinventing herself again in Parisian exile. Movement between worlds unleashed Dietrich’s defiantly fluid fashion sense blending menswear tailored silhouettes with opulent embroidery and lipstick femininity.
Maria Grazia Chiuri took inspiration from this gender-bending grande dame who refused to be defined by stereotypes – much like the magnetic diversity pulsing through Brooklyn streets today. Within the pre-fall show, expect strong shoulders on velvet jackets and languid trousers contrasting the softness of crepe gowns and dresses with Dietrich’s signature plunging necklines or high slits.
Tweed outerwear and nipped-waist silhouettes subtly nod to Mr. Dior’s iconic Bar jackets, while incorporating athleisure details popularized by New York’s active urban lifestyle. The palette promises classic black, but also rich jewel tones reflecting stained glass found in soaring local cathedrals, muted metallics and graphic black-and-white combos seen on Brooklyn’s distinct brownstones.
This Pre-Fall show celebrates and essentially brings two global capitals of culture together through the universal language of self-expression. According to the house, the collection “represents a range of possibilities that celebrate the meeting of cultures” and “a conversation about freedom that gives shape and substance to whatever each woman chooses to be.”
After recently dazzling audiences with destination shows celebrating rich regional textile traditions everywhere from Mumbai to Marrakesh, a return to Brooklyn feels aproppriate for Maria Grazia Chiuri. The Italian designer called New York home for a decade while helming design at Valentino, crediting the city for teaching her to harmonize reverence for heritage craft with modern practicality. Expect Chiuri’s La Granne workmanship on embroidery and artisanal fabric treatments fusing vintage couture spirit with contemporary functionality.
While paying homage to the past, this forward-thinking Pre-Fall show collection also speaks to Dior’s digitally-driven future. Creating over 100 styles allows for a special see-now-buy-now capsule collection available to ship immediately after the show. This instant gratification sensation already sent ripples through Paris Fashion Week when Chiuri made select looks from her ethereal Roman goddess Spring-Summer 2023 show available to shop online right after the standing ovation. Expect even more shoppable moment-catching magic for Brooklyn guests with the codes to curate their own taste of Dior’s inventive New York fashion story.