Industry News Fashion Week London

Designer Applications to Show Your Collection at LFW AW24 are Officially Open

LFW designer applications open
HENRY NICHOLLS/AFP via Getty Images

Submit your designer application to be considered for London Fashion Week!

Picture this: your designs, walking the runways of London Fashion Week in February. It’s not just a dream anymore; it’s your potential reality. The designer application for this iconic event is now open, offering you the chance to turn your fashion fantasies into genuine achievements. Your creativity and vision deserve a worldwide stage, and London Fashion Week is the place to shine.

It’s a moment many designers only dream of, and now it’s within your reach. So, if you’ve ever imagined your collections gracing the catwalks of one of the fashion world’s most celebrated events, it’s time to act. Your journey to London Fashion Week begins here. Don’t miss your opportunity to showcase your talent on an international scale.

All the details on how to submit your designer application can be found below.

LFW Designer Applications
London Fashion Week: 16th-20th February 2024

LFW SCHEDULE – DIGITAL & PHYSICAL LISTINGS – APPLICATION CRITERIA 

  • Applicants should be over one year in business.
  • Collections should consist of ready-to-wear or accessories, no bridalwear or childrenswear.
  • Applicants must have:
    • a minimum of six stockists, including UK and international (not including own store/e-commerce) OR
    • sell solely direct to consumer (this can include exclusive pop-ups/launches, evidence of substantial sales required).
  • Direct-to-Consumer brands can apply for digital schedule activations only.
  • Digital Schedule requires an element of moving content, a look book/imagery will not suffice.
  • Applications are reviewed by an industry e-panel, explained below.
  • Schedule listing fees are dependent on your turnover and type of activation, please do enquire for further detail.
  • If you already show on the LFW/LFWM schedule, you do not need to apply again.
  • Applications for LFW Schedule February 2024 are open now and will close on Monday 30th of October 2023. Click here to apply.

DIGITAL DISCOVERYLAB – APPLICATION CRITERIA

The DiscoveryLAB has always been an immersive showcasing environment for our audience to discover and connect with new emerging brands and collaborations within the creative industries, combining the intersections of fashion, music, technology, art, photography and performance.

  • Applicants should be under three years in business and can only participate in Digital DiscoveryLAB a maximum of two times.
  • Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
  • Successful applicants will be awarded a one-off digital schedule slot, to showcase their digital content on the LFW platform (requires moving content).
  • Successful applicants are subject to a DiscoveryLAB listing fee, please do enquire for further detail.
  • Applications are reviewed by an industry e-panel, explained below.
  • If the applicant has six or more stockists, they should apply for the schedule application mentioned above.
  • Applications for LFW DiscoveryLAB February 2024 are now and will close on Monday 30th of October 2023Click here to apply.

LFW DIGITAL PROFILE – APPLICATION CRITERIA

Designers can apply to have a profile page on the LFW platform. We encourage designers to take part in innovative ways, showcasing collections or telling brand stories. See existing LFW profiles here.

  • Collections should consist of ready-to-wear or accessories, not bridalwear or childrenswear.
  • If successful, you would be entitled to a profile on the LFW platform, this requires an annual non-member profile fee or alternatively is included in the BFC Membership programme.
  • You can update your profile all year round, as well as for London Fashion Week events.
  • Applications are reviewed by the BFC who reserves final say.
  • If you already have a profile on the new platform, you do not need to apply again.
  • Applications for LFW Digital Profile February 2024 are now open and will close on Friday 5th of January 2024Click here to apply.

PHYSICAL EVENING EVENT LISTING – APPLICATION CRITERIA 

  • This application is for physical evening event listings only.
  • All applicants will be internally reviewed on a case-by-case basis.
  • All events must take place from 7pm onward.
  • Applications for LFW Evening Events February 2023 are now open and will close on Friday 2nd of February 2024Click here to apply.

For further inquiries, contact: 

Nikki Kravshik
Senior Membership and Designer Relations Executive
Nikki.Kravshik@britishfashioncouncil.com

Source: British Fashion Council

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