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Charlotte Tilbury Makes History As First Beauty Sponsor of F1 Academy

Charlotte Tilbury x Formula 1 Academy
CREDIT: CHARLOTTE TILBURY

Charlotte Tilbury x Formula 1 Academy

In a glamorous first for Formula 1, legendary beauty brand Charlotte Tilbury has signed on as an official sponsor of the motorsport’s all-female F1 Academy racing series. The pioneering partnership marks the first time a cosmetics company has backed the fledgling sub-league heading into its second season.

Blazing A Trail For Women In Racing

As a female-only racing championship created to empower women in the male-dominated world of motorsports, the F1 Academy launched in 2022. Charlotte Tilbury’s sponsorship deal gives the sub-league major cachet and representation within the beauty arena as an aspirational platform for women breaking boundaries.

Formula 1 President and CEO Stefano Domenicali hailed the alignment between Charlotte Tilbury’s message of confidence and the F1 Academy’s mission of opening doors for female drivers. The partnership pioneers a collaboration between two realms not historically aligned, but charged with similar goals of advancing and celebrating women.

Both brands characterize the alliance as beautifully marrying the worlds of high-speed racing and high-glamour makeup. As the first beauty brand to officially sponsor F1 Academy, Charlotte Tilbury solidifies its reputation as an innovator beyond the cosmetics space.

Charlotte Tilbury’s Founder Passionate About F1

In a personal passion project, the partnership represents Charlotte Tilbury’s own longstanding love of Formula 1. She grew up fascinated with racing thanks to the influence of her godfather, former F1 President and Ferrari team manager Eddie Jordan.

Tilbury has characterized joining with F1 Academy as a “full circle moment” reflecting her godfather’s role in sparking her childhood fascination with racing’s glittering world. Now she helps play a part in inspiring the next generation of female racers through representation, resources and raising F1 Academy’s glamorous profile.

The sponsorship aligns beautifully with Tilbury’s personal and professional mission of empowering every woman to feel confident, from the racing track to the red carpet. Both she and the F1 Academy aim to help gifted young women push limits and blaze trails in arenas where feminine power has traditionally gone overlooked.

Star-Studded Debut Of Capsule Collection

To celebrate the partnership, Charlotte Tilbury also unveiled a limited edition makeup capsule collection aptly titled “Pit Lane Ready.” Centered around a racing-inspired eyeshadow palette, the glamorous range debuted in early February at a star-studded London Fashion Week event.

Supermodel pal Kate Moss joined Tilbury in hosting drivers from the F1 Academy to exuberantly showcase the cosmetics co-created with the young racers. The “Pit Lane Ready” palette’s checkerboard of matte and shimmer neutral and pops of color symbolizes the contrasts of soft femininity and intense track focus.

Charlotte Tilbury plans to continue highlighting F1 Academy champions as embodying the power of makeup to project confidence and determination to achieve your dreams against the odds.

What This Means For F1 Academy’s Future

With the daring partnership in its sophomore season, F1 Academy now enjoys association with a worldwide premium beauty brand to turbo-charge its exposure and credibility. The deal gives it representation in a completely new, female-skewing arena through Charlotte Tilbury’s marketing network and social media reach.

Leveraging the glitz of racing helps raise Charlotte Tilbury’s profile as well among younger generations. But more meaningfully, this meeting across worlds meaningfully furthers the F1 Academy’s mission of boosting women’s stake in racing by putting them in the spotlight like never before.

Both partners emphasize the importance of giving young girls more female driver role models competing on the global stage. Their pioneering alliance marks a celebrated step forward on that empowering path.

Official Release and Products.

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